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Posts Tagged ‘Developing Products’
Sustainable Packaging - Revisited
March 29th, 2009 | 
A few posts ago I talked about how products were over packaged and it needed to be reduced. I also talked about the reasons I felt that there is so much packaging - none of which really serve the consumer.
Well, I just came across this article about Globe Guard Packaging and I would have to say they have the right idea. They are listening to the consumers and their customer and developing products to serve their needs.
Here’s a quote from them…
You can read the rest of the article at Sustainable is Good.
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Well Done - An Organization Giving Back
Corporations have several choices when it comes to caring for the environment.
Some choose to ignore any issues and continue with a “business as usual†attitude. If the issues are not small, then this strategy might be profitable, for a while.
A little more positive are the organizations that make changes to reduce their impact on the environment. I keep saying that as we all make small changes the difference for the environment will be significant.
Some organizations choose to profit from the environment. Many come out with “green†or “environmentally friendly†products. Unfortunately, these products are sometimes no different than the regular product. They have simply slapped a new label on the container and charged the consumer a premium price for the privilege of feeling environmentally conscious.
The organizations that I like to see are the ones that view environmental care as a new market. Unlike the previous group, they’re not looking to gouge the consumer for little to no difference. No, they’re looking for new products that have a reduced impact and that can be sold at a reasonable profit.
Some of these organizations even go on to donate money to other worthwhile causes – including environmental programs.
Here’s a press release from Toyota about and educational program that they are running. Well done Toyota for developing products that reduce the effect on the environment (for instance hybrid cars) and for developing programs such as this one.
You can read the full press release at PrNewsWire.