Archive for the ‘Green Business’ Category

If you have signed up for my newsletter and received your copy of 10 Simple Actions to Environmental Improvement you will find that I have been talking about this - organizations that promote environmentally damaging products as green.

A term that describes it is Greenwashing. We have to put a stop to this. Do we really want to do something about the environment, or just feel good about maybe doing something?

I would suggest that writing a quick note to companies that engage in this behavior and letting them know about the negative publicity they will be receiving will make a difference faster than waiting for government legislation.

Here’s an excerpt from an article about the practice.
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I keep saying that we need to make steps towards improvement that are sustainable. It appears that Atlas has a similar opinion.

Here’s an excerpt from an article about the first hybrid moving van.

There it is right there - economics and environmentally friendly working together in order to create sustainability. Let’s hope that we see more of these trucks on the road in the near future (hauling environmentally friendly products).

In fact, consulting on these trucks might be a nice new profit center for Atlas – just be responsible about it and don’t overcharge. Remember, it is about the environment.

You can read the rest of the article at 14WFIE

Here’s an article that discusses a recent survey conducted by Wells Fargo. The results indicate that small business owners don’t think that their customers (in general) will be willing to pay more for “green” products and services.

I would suggest that these small businesses are missing a couple of points.

First of all, customers will be willing to pay for “green” products and services if they align with their values. The problem is, most customers need to understand how they, their community, and the environment benefit from these products and services. Saying products are green is a very nebulous comment. Explaining how they are green is the tangibility that the customer needs in order to make an informed decision.

The second point is more important. Often going “green” introduces efficiencies that were previously missed. Green, can often actually cost less.

Here’s how the author at GreenBiz.Com put it.

As I have said, the first steps towards environmentally friendly should also be economically friendly. Let’s put a plan together to start saving money while we protect the environment. We can then use the savings from those steps to help fund additional, more expensive steps.

You can read the full article at GreenBiz.Com.